(Colfax, Calif.) - In plain view of everyone driving through Colfax on Interstate 80, a massive billboard reads, 'Bunny Ranch Bar & Cigar'. 'It's all about branding', Bunny Ranch owner Dennis Hof told FOX40 Wednesday. 'The billboard doesn't have hookers on it, its got a picture of me and it's selling a lifestyle, smoking cigars, drinking liquor and some good food.' The sign is one of Hof's newest enterprises.
Posted 4/10/14